What is practical strategy? This is the first question to ask when undertaking a strategy engagement. Strategy means many things to many different organisations - ranging from agreeing a new mission statement to understanding and developing a core competence. The Freedom Factory believes that there are two key factors in making strategy practical and successful - first to bring together analysis and innovation in the right balance; secondly to align the mindset of the organisation to the outcomes that have been identified. This alignment is core to our work and so often overlooked by a more traditional approach to strategy consulting.

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The Freedom Factory can support practical strategy programmes both at an enterprise level or at a business unit level. Transformation comes in many forms for an organisation. Real transformation is about aligning your people and your resources to a new outcome, an outcome that brings you some form of competitive advantage. The Freedom Factory has direct experience of transformation in a number of different organisations: -

Internationalisation - working with a global organisation to create a greater understanding of their international portfolio and creating a decision framework to support international investments. This framework was used in turn to define the international business model.

Customer Service - creating a significant improvement in call centre operational capability through analysis of the current state, identification of structural, organisational and managerial changes. Changes were made in call design creating efficiency as well as improving revenue generation.

IT Application Development and Operation - creation of a innovative partnering engagement reducing the employed headcount by fifty per cent and sharing rewards with a transformation partner. Aggressive staff reduction plans were carried out with output maintained and then gradually increased as productivity grew. David Taylor and Paul Kay were at the heart of one of the most significant IT transformations ever undertaken in a programme investing well over $100m which delivered real results.

Legacy Simplification - creation of an approach to deal with complex legacy in a multi-merged environment. Identification of a range of key approaches in a simplification portfolio. Creation of business cases based on IT, Operational, Product and Customer benefits. Legacy is rarely an IT problem and as such requires an organisation wide engagement.

Ultimately, strategy is the ability to pull ahead of your rivals and win the marketplace. The Freedom Factory is passionate about helping you win.